Newspaper Promotion

Our full range of services includes:

• EZPay Premiums – Used on every sales call and sale verification, EZPay increases the retention percentage for the newspaper by removing the need for the customer’s renewal decision
• PIA Orders – MPI specialized PIA programs build revenue and reduce the non-payment cancellation problem with automatic renewals
• Circulation Development – From cold calls to database marketing, MPI builds circulation
• Discount Offers – Another circulation builder, MPI generates subscription volume with reduced rate offers
• Subscription Conversions & Upgrades – Let MPI upsell your existing subscriber base
• Sample Programs – MPI gets your publication into the hands of your prospects and helps minimizes subscriber churn
• Retention Customer Service – MPI does the calling for renewal starts, non pays, credit card updates and new start verification
• Professional Representation That You Demand – All orders are verified prior to submission to assure the highest quality for your sales
• Competitive Pricing – To establish program pricing, MPI first implements an initial test program to determine what the order-per-hour ratio for your target market area will be. Your actual program fee will then be predicated on this order-per-hour ratio.

Learn more about our proven program methodology and our state-of-the-art technology.

Members:
Direct Marketing Association
Newspaper Association of America