The management team of MARKETING PLUS has more than 80 years of combined experience in the telemarketing industry, having represented an extremely diversified roster of client organizations.
Monty Cerasani – President/CEO
Monty Cerasani – President/CEO, has 25 years experience in the telemarketing business. During all those years Monty was hands-on, going from working as a telemarketer to moving his way up to a manager responsible for five call centers marketing The Newhouse Publications in New Jersey and New York.
With the help and mentoring from Ron Taylor, who had a long and successful career in newspaper promotion with The Chicago Tribune, The Star Ledger and The Los Angeles Herald Examiner, Monty soon became a Senior Marketing Executive with extensive experience managing Teleservices, Client Services, Operations, Sales & Marketing and Legal Compliance for call centers, which ultimately lead him to form and launch his own direct marketing company.
In 1993, Monty formed Marketing Plus Inc. (MPI), and having had many years in the business of newspaper promotion, immediately secured several prime accounts to launch his new company. Since starting Marketing Plus Inc., Monty has developed many loyal clients in New York – New Jersey metropolitan area which include The New York Daily News and many Gannett Publications in different states and nationally with USA Today.
Susan Taylor – General Manager
Susan Taylor – General Manager, has 40 years experience in finance and accounting for a broad range of diverse industries from telecommunication to telemarketing. Sue is a strategic thinker with a well balanced background and keen management skills. While attending Middlesex County College, taking accounting courses to further her career, she worked at the New Jersey Bell Telephone Co. in their divisional payment collection center, balancing cash daily.
With her new accounting knowledge she was able to advance her career and work with other firms performing accounting and payroll duties. Advancing rapidly, Sue then supervised a large accounts payable department at a major sprinkler manufacturer, then moving on to the position of office manager at a large composite manufacturing company for many years.
Sue became involved in the telemarketing industry when she met her husband, the late Ron Taylor. Ron’s experience in the newspaper promotion industry was a long and successful one, beginning with The Chicago Tribune, The Star Ledger (New Jersey), The Los Angeles Herald Examiner, and finally here at Marketing Plus Inc.
Sue is the backbone of the accounting department, establishing bookkeeping and payroll procedures, keeping up to date on all tax laws and requirements. Additionally, she is well versed technically and certified in the workings of our TeleDirect Liberation® System, enabling her to interact with our clients on that level.
Pam Cruz - Recruiting Manager
Pam Cruz – Recruiting Manager, has over 30 years of experience in business management for various Corporations. Pam joined our Sales/Retention team at MPI 6 years ago, and now is part of our management team, in charge of recruiting and she heads up our training program. She works closely with our sales team with emphasis on productivity, quality and integrity. Pam takes a hands-on approach with all aspects of our business acting as a liaison between the sales staff and Management.
John Saporito - Office Manager
John Saporito – Office Manager; John’s telemarketing career began at the “Courier News” in Bridgewater, New Jersey. He quickly rose to the top after achieving telemarketer of the month nine times, six times consecutively! He was promoted to senior sales representative, where his responsibilities were verifying new starts and assisting the supervisor in training of new hires. John then was promoted to full time Supervisor, where his responsibilities included hiring new telemarketing representatives, training, promotions, contests, and motivation.
John came to Marketing Plus Inc. in 1997 as an assistant supervisor for our evening shift, he assisted in supervising shifts and verifying orders. In 1998 he was promoted to full time Office Manager, where he is an excellent motivator and team leader! He has a training office along with a full library of training tools, to ensure that our telephone sales representatives are trained in complete telephone mannerisms, and are trained to be polite and courteous.
John has two assistants who help him with the hiring and training of new telephone sales representatives. John is an excellent leader with excellent people skills, this along with his training program, enable him to achieve the sales goals Marketing Plus Inc. has for our many clients.
Phil Lyman – IT Manager
Phil Lyman – IT Manager, an information technology specialist with degrees from New Jersey Institute of Technology and Middlesex County College, his specialty is database design and integration with a focus on research and analysis of information and best practices for call center environments. Previously, as a Team Leader, he designed and integrated database and inventory for warehouse and supply chain for the aftermarket auto parts industry.
Phil’s strengths include database management, maximizing call center efficiency, sales lead acquisition, problem solving and ensuring customer satisfaction.
Paul Lamprinakos - Administrative & Business Development Assistant
Paul Lamprinakos – Administrative Assistant/ Business Development Assistant, Paul received his B.A. from Seton Hall University. He has been a part of our management team for the past 5 years. His job responsibilities include but are not limited to: coordinating preparation of sales/agent reports, analyzing sales/agent data, and identifying solutions to general administrative issues. In addition to this, he is actively involved in growing our company by targeting new business leads and identifying potential clients.